I create step change in growth through brand and digital transformation and building the right marketing team structures and skill-sets.
Avi brings over 15 years of strategic and creative marketing experience and has established himself as an award-winning creative marketer. With budget responsibilities exceeding $100 million, he has spearheaded successful marketing campaigns and played a pivotal role in building and leading teams of over 200 professionals. From agency-side to in-house roles and independent consulting, Avi has extensive experience across multiple verticals.
Avi is the founder of two acquired ventures in the e-commerce and ed-tech spaces, as well as a growing product strategy and marketing venture. With a series of successful startup stints, he brings a shark mindset toward growth. As the former APAC Head of Strategy at McCann/Coca-Cola, Avi oversaw all APAC strategic marketing initiatives, delivering best practices across a portfolio of regions spread across 14 countries.
He also served as a key member of the executive management team at Ketchum APAC, overseeing the digital transformation of the business, creative marketing, and technology to drive EBITDA growth. Avi worked closely with global management and operations teams to shape the digital and brand business verticals, driving consecutive year-over-year growth. His extensive agency-side expertise also comes from Wieden+Kennedy, where he was Head of Interactive Strategy, managing a portfolio of over $10 million in advertising and digital budgets. He worked with clients including Nike, Sprite, Honda, Heineken, and Old Spice, shaping their advertising strategies for growth.
not your expense
Skip the lengthy recruiting and onboarding processes and go straight to doing the work. Get strategic marketing or technical leaders with hands-on experience ready to start working within days. You don't have months to waste getting a new hire up to speed with no promise of ROI. Invest in what works.
Fill gaps in your marketing or technical talent without paying a full-time salary and the additional costs you incur. Pay month-to-month for precisely what you need when you need it. Don't pay $250K-$500k a year for one or two potential experts when you can enlist a seasoned team of veterans for $102k-$136k.
Narrow internal thinking can limit your potential and growth. Fractional marketing lends fresh perspectives, agility, and depth to drive results. With a team of self-managing, expert-level marketers, you get a dedicated peer group bringing new tools and ideas to evolve your work and customer relationships.
Some of our Clients
