Multiple agencies operating on different aspects of marketing is not easy to manage and supervise for an organisation. But it’s not necessary to hire and manage an entire department for that purpose.By partnering with Talos, a bridge can be formed with clear objectives and KRAs, while we manage the execution and output representing the brand and ensuring all agencies are on the same page of quality output while reducing the heavy payroll.
Recruiting a full-time CXO can take months, but the ops have to go on. While the marketing plans are running, a leader is imperative to oversee the action.With our help, companies can quickly employ battle-tested CMOs and CXOs to map and execute the brand campaigns while a new leader is acquired.
The Onboarding Process- How it works
The most successful business are the ones that evolve based on results.
Tailored Go-To
Market Consulting Services
Harness in-depth market research and strategic insights on customer needs to refine and ensure the best positioning and product-market fit with customer segments.
Identify and target distinct customer segments using detailed buyer personas to tailor marketing and sales strategies effectively.
Use a compelling messaging framework and content strategy that resonates with your target audience to enhance campaigns and customer experiences across distribution channels.
Elevate and optimize touchpoints along your customer journey from awareness to purchase and beyond, ensuring a seamless customer experience.
Implement comprehensive performance metrics and KPIs benchmarks to ensure your GTM strategy and marketing efforts are optimized for customer acquisition, retention, and overall profitability.
Equip your marketing and sales team with the tools, content, and training needed to sell more effectively, ensuring alignment with the overall GTM strategy.
Integrate cutting-edge digital technologies into the GTM strategy to improve customer engagement, data collection, and overall operational efficiency.
Identify and secure key strategic partnerships and alliances that enhance your GTM strategy and accelerate market penetration.
Skip the lengthy recruiting and onboarding processes and go straight to doing the work. Get strategic marketing or technical leaders with hands-on experience ready to start working within days. You don't have months to waste getting a new hire up to speed with no promise of ROI. Invest in what works.
Fill gaps in your marketing or technical talent without paying a full-time salary and the additional costs you incur. Pay month-to-month for precisely what you need when you need it. Don't pay $250K-$500k a year for one or two potential experts when you can enlist a seasoned team of veterans for $102k-$136k.
Narrow internal thinking can limit your potential and growth. Fractional marketing lends fresh perspectives, agility, and depth to drive results. With a team of self-managing, expert-level marketers, you get a dedicated peer group bringing new tools and ideas to evolve your work and customer relationships.
Fractional Leadership- Cost Benefit Analysis
Fractional Growth Team
Full-Time Hires (FTE)
Marketing Team Cost
$68k-$102k per year2 to 4 experts with varying skill sets
$250k-$500k per year2 to 4 Full Time Employees
Marketing + Tech Team Cost
$102k-$136k per year4 to 8 experts with varying skill sets
$500k-$1M per year4 to 8 Full Time Employees
Benefit Analysis
Low Overhead: No benefits, payrolltaxes, PTO, employee infrastructure, office,
- Fast ramp-up: Able and accustomed toquickly adapting to new environments.
- Flexibility: Month-to-Month Contract. Pause or unpause. Scale up or down onhours.
- Autonomous: Project and team member management done for you.
- Powerful Team: Fast execution, redundancy, shared brain power, strategic thinking, and new ideas.
- Reliable: Track record of success and industry expertise. Low turnover. Strong culture.
Costly Overhead: You pay for benefits, payroll taxes, PTO, employee infrastructure, office, etc.
- Slower ramp-up: Interviews, onboarding, and less accustomed to quickly getting up-to-speed.
- Less Flexibility: If you're not satisfied with your new hire it's more difficult to change course.
- Not autonomous: You have to manage projects and team members.
- Less Powerful Team: Unless you have a very large enterprise-level marketing team, you likely have gaps in expertise and even team dynamics.
- Less reliable: Underperformance, employee churn, lack of strategic thinking, team member burnout.
Proven ROI
Yes
Maybe
Onboarding Time
Days
Months
Marketing Team Cost
$68k-$102k per year2 to 4 experts with varying skill sets
Marketing + Tech Team Cost
$102k-$136k per year4 to 8 experts with varying skill sets
Benefit Analysis
- Low Overhead: No benefits, payrolltaxes, PTO, employee infrastructure, office,
- Fast ramp-up: Able and accustomed toquickly adapting to new environments.
- Flexibility: Month-to-Month Contract. Pause or unpause. Scale up or down onhours.
- Autonomous: Project and team member management done for you.
- Powerful Team: Fast execution, redundancy, shared brain power, strategic thinking, and new ideas.
- Reliable: Track record of success and industry expertise. Low turnover. Strong culture.
Proven ROI
Yes
Onboarding Time
Days
Marketing Team Cost
$250k-$500k per year2 to 4 Full Time Employees
Marketing + Tech Team Cost
$500k-$1M per year4 to 8 Full Time Employees
Benefit Analysis
- Costly Overhead: You pay for benefits, payroll taxes, PTO, employee infrastructure, office, etc.
- Slower ramp-up: Interviews, onboarding, and less accustomed to quickly getting up-to-speed.
- Less Flexibility: If you're not satisfied with your new hire it's more difficult to change course.
- Not autonomous: You have to manage projects and team members.
- Less Powerful Team: Unless you have a very large enterprise-level marketing team, you likely have gaps in expertise and even team dynamics.
- Less reliable: Underperformance, employee churn, lack of strategic thinking, team member burnout.
Proven ROI
Maybe
Onboarding Time
Months