How do we establish a crypto trading platform as a disruptor brand - with high risk that surrounded digital investments & platforms closing down every two weeks?

What we did

A financial institution? Boring.

A crypto trading platform? Dangerous.

So we developed a two headed cobra. One to entice the financially sound, intellectually elite and investment heavy stakeholders of the industry; And the other to swoon the retail investors- the cool new aware audience that understands technology and is willing to test out new platforms- and rip them apart if they don’t find them enthralling enough.

As a marketing partner for FalconX’s (an institutional crypto trading platform currently valued at $8 Billion)- we were a part of their growth journey that went 30x in 12 months with an advertising investment of $15 million across various acquisition channels, clocking numbers that helped in raising about $1.25 Billion across three rounds, partnering with Altimeter Capital, Sapphire Ventures, Tiger Global and Mirae Asset. Collaborated with cross-functional teams (Product, Engineering, Design, Sales/BD, Customer Success) to create design systems and integrated campaigns that drive awareness and demand while maximizing ROI.